You had me at “surprise” and “relationship.” We survive on individual donations that are on average $50. We can’t afford to treat everyone with possibility… and we are often surprised by the generosity when we have conversations. That’s where the scoring system often gets it wrong. I’m not going to lie - with millions in our donor database, it’s daunting to start. We do have to use some segmenting.
I genuinely think these systems are going to cave in on us—perhaps sooner rather than later—which might explain why I’m so anxious to get some of these opinions out there. That, and some really bad ADHD.
We should coordinate a time to meet on Zoom—I’d really welcome the chance to get to know you.
Hey Jason. Sounds good. I'm in New Zealand. It's available from Amazon. Would that work? Otherwise if you flick me your address I can send one from here. Thanks heaps. Onwards and upwards.
You had me at “surprise” and “relationship.” We survive on individual donations that are on average $50. We can’t afford to treat everyone with possibility… and we are often surprised by the generosity when we have conversations. That’s where the scoring system often gets it wrong. I’m not going to lie - with millions in our donor database, it’s daunting to start. We do have to use some segmenting.
I genuinely think these systems are going to cave in on us—perhaps sooner rather than later—which might explain why I’m so anxious to get some of these opinions out there. That, and some really bad ADHD.
We should coordinate a time to meet on Zoom—I’d really welcome the chance to get to know you.
The problem is not that fundraisers are scoring. It's that they are using the wrong scores. Read my book Cracking Generosity.
Mal, send me a copy and I will let you know what I think.
Hey Jason. Sounds good. I'm in New Zealand. It's available from Amazon. Would that work? Otherwise if you flick me your address I can send one from here. Thanks heaps. Onwards and upwards.
Candidly, I’m not a fan of predictive analytics at all — with or without the scores. It betrays the spirit of the gift, in my book.