Seth Godin on Strategy; a Philosophy of Becoming

“It's a chance to be a meaningful specific, not a wandering generality.”

— Seth Godin, This Is Strategy

Are you going to pick up a copy of Seth Godin’s This Is Strategy on Tuesday?

For those who have been following his work as long as I have, you may remember the first book that caught my attention, Purple Cow. It was given to me by my boss, who suggested …