The Butterfly Effect

The Butterfly Effect

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The Butterfly Effect
The Butterfly Effect
Rewriting the Fundraising Playbook: Lessons from the Savannah Bananas

Rewriting the Fundraising Playbook: Lessons from the Savannah Bananas

Mike Esposito, CFRE's avatar
Mike Esposito, CFRE
Oct 08, 2024
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The Butterfly Effect
The Butterfly Effect
Rewriting the Fundraising Playbook: Lessons from the Savannah Bananas
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For decades, Major League Baseball had an iron grip on the sport. Then came the Savannah Bananas in 2016, with a bold strategy: if you can’t beat the big leagues, reinvent the game. Their mix of fast-paced play and entertainment now sells out stadiums, commands millions of social media followers, and recently landed them their first TV streaming deal.

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A guest post by
Mike Esposito, CFRE
Mike helps nonprofits achieve growth through strategic fundraising, donor engagement, and revenue diversification. He chairs AFP-NYC FRDNY’s Sponsorship Committee and serves on the board of ParaCliffHangers, promoting accessibility in climbing.
© 2025 Jason Lewis
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