The Butterfly Effect

The Butterfly Effect

Fundraising Practices

More Than a Tool: What the History of NOW Teaches Us About Direct Mail

Jason Lewis's avatar
Jason Lewis
May 26, 2025
∙ Paid

There’s an old line, often attributed to Upton Sinclair: “It is difficult to get a man to understand something when his salary depends on his not understanding it.”

My recent piece in The Giving Review

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