The 'Real' Generosity Crisis in the Land of Contemporary Fundraising

For some time now, I’ve said that fundraising needs a fundamental rethink—a revisiting of the theories and practices that have shaped it since the mid-20th century. But I’ve come to realize I had this wrong. Fundraising doesn’t need another rethink, another attempt to impose a new set of rules or frameworks onto a broken system. Instead, what fundraisin…