How about we skip the webinar and take a lapsed donor out to lunch?

Giving USA & End of Audience Theory

When we change the way we communicate, we change society. - Clay Shirky

If you really want to understand why giving is down, instead of signing up for a webinar promising an in-depth analysis by a panel of fundraising wizards, how about taking a lapsed donor out to lunch? If doing that is all but impossible because you’re too afraid to pick up the phone…